Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
The online channel often, though not always, can be a lower cost channel. Give them due credit. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign. today, dec 22 here in Maldives) redirects to. All these touch points have a online impact (intended or not).
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