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Pick the Perfect Name for Your Startup

mashable.com

You're going to spend many multiples of what the domain name would have cost you to create brand recognition. I'd be happy to sign an nda. How iPad Magazine Sales Stack Up [REP. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. But don't take my word for it.

Naming 94
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Startup Lessons for the Proto-Founder

www.metamorphblog.com

Experienced, talented software engineers have lots of options in life, and most of them involve getting paid. Thus, the opportunity cost of joining your half-baked venture is dramatically lower than it is for legit professionals. Imagine you’re a highly-trained software engineer. But don’t kiss his ass.

Founder 51