Remove Cost Remove Revenue Remove Sales Cycle Remove Tucson
article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This concept is illustrated in the heuristic below: Value force outweighs cost force. Better Value Propositions Mean Better Revenues: We’ve Got Proof. million in incremental revenue. This is called process value – giving prospects reason to keep moving forward within the sales cycle. million in incremental revenue.