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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

I remember last year settling into the booth of a café deep in the rainforest in Costa Rica and looking up to see a placard on the table begging for a positive TripAdvisor review. The chart below shows their financial performance over the last few years, with forecasted 2012 revenue of $767M and EBITDA of $339M.