Scaling is Hard, Case Study: TripAdvisor
Seeing Both Sides
AUGUST 16, 2012
“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . This is a company that took $4 million of invested capital to build a company now worth over $4 billion. The company is now pervasive – with 65 million unique visitors each month scouring the site for reviews of hotels, restaurants and sites around the globe.
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