article thumbnail

How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

crowdSPRING Blog

In years prior, each season came with a subtitle that indicated what theme the anthology would follow in the episodes to come, including “Coven,” “Freak Show,” and “Hotel.” The answer, it turned out, was to lean in to that uncertainty, especially in terms of visuals.

article thumbnail

How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

crowdSPRING Blog

In years prior, each season came with a subtitle that indicated what theme the anthology would follow in the episodes to come, including “Coven,” “Freak Show,” and “Hotel.” The answer, it turned out, was to lean in to that uncertainty, especially in terms of visuals.

article thumbnail

How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

crowdSPRING Blog

In years prior, each season came with a subtitle that indicated what theme the anthology would follow in the episodes to come, including “Coven,” “Freak Show,” and “Hotel.” The answer, it turned out, was to lean in to that uncertainty, especially in terms of visuals.