Remove CPA Remove Disintermediation Remove Email Remove Software Review
article thumbnail

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It was believed, due to the immense complexity of the game of Go, that computers were at least a decade away from beating humans. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Consider the implications of ML on your email marketing program.