CPA Early Stage Guerilla Naming 
infochachkie.com
SEPTEMBER 24, 2011
At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. The firm, (did I mention that the name rhymes with a type of pasta?) John is a CPA and holds an M.B.A. John, We have an early stage startup here in Nashville called Enterstream.
infochachkie.com
DECEMBER 5, 2011
Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech.
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