Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
They had previously all worked together at a very successful company in the “telecoms meets Internet&# space, CallWave, which IPO’d 5 years ago or so. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people. This form of advertising is know at CPA (cost per action).
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