Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
The lowercase “c” was eventually capitalized after nearly 10 years, due to the awkward representation of the small “c” when the company was discussed in newspapers and magazines. The diligent marketing person was devastated, as this was not a meaning they had contemplated. Expertcity was a great name for that business.
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