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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

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The negativity either impacted investment funding (venture capital fell off a cliff in 2009) or the customers they were targeted as was the case for Untitled Partners who were building a platform for fractional art ownership. Getting sidetracked with all the ‘could-bes’ was cited numerous times as a contributor to failure.