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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Each person in the content team will refer to this section to find out their role and responsibilities in the overall workflow. Marketing software. Usage policies. Automated replies.

Campaign 149
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

CTO 168
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Integrating Active Directory With Your SaaS Tool Stack

ConversionXL

Many enterprises have leveraged Software-as-a-Service (SaaS) since Salesforce launched almost two decades ago. Other vendors including Box and ServiceNow have completely replaced on-premises solutions with cloud-based solutions, SaaS is now the preferred way companies consume core business software.

CTO Hire 138
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How to Divide Equity to Startup Founders, Advisors, and Employees

thinkspace.com

The part that I’d like to zero in on is when you’ve got a high growth company what are some of the best practices out there to distribute equity to the founders, advisors, and employees? The one thing that I think is missing is distributing equity to every single employee in the company regardless of title.

Equity 62
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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

Henry , Chris Callahan , Travis Briggs , Nene Kalu , Nikolay Pohodnya , Jamin Wong , Nick Gauthier , Anon User, Andrea Narciso , Steve Shapero , Max Yankov , Christopher Wiley , Bruce Serven and Tony Karrer This question gets asked a lot on Quora, but this one strikes me due to the phrasing. Developer, engineer, CTO, or technical co-founder?

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Startup Lessons for the Proto-Founder

www.metamorphblog.com

Experienced, talented software engineers have lots of options in life, and most of them involve getting paid. We hired three guys from that batch and paid them in iPhones. Treat everyone you hire like a co-founder. It builds trust and earns buy-in from the people you hire. Tiny, contracting market.

Founder 51
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How to hire a programmer to make your ideas happen

sivers.org

Derek Sivers about me blog books email list contact How to hire a programmer to make your ideas happen 2010-06-19 Do you have an idea for a website, online business, or application, but need a programmer to turn that idea into reality? Say, “We are hiring a developer to create only the beginning of an application. Hire one from each.