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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. How did you address that?

Marketing 120
Marketing Sales Cycle Startup CTO Hire 120
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Which language should my startup use?

www.reincubate.com

FEBRUARY 1, 2010

Java is a great language for enterprises and is commonly used by many big dotcoms, banks and airlines, but its relatively slow development pace and higher barrier to entry make it inappropriate for most early-stage businesses. Hiring a good team of PHP developers is neither likely nor easy for the non-technical.

Fractional CTO 40
Fractional CTO CTO Technical Review CTO Hire 40
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