CTO Hire Mobile Product Development SEM 
Startup Lessons Learned
SEPTEMBER 18, 2008
If you sell an online service that solves a defined problem, you can compete in SEO or SEM. For a lot of brands, their iPhone products will run into the line-extension trap (see The 22 Immutable Laws of Marketing ). I think it dwarfs all other mobile platforms by an order of magnitude. Blake, thanks for the comment!
Startup Lessons Learned
SEPTEMBER 18, 2008
For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]?
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