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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh. Our revenues have increased every quarter for the past two years. If you know of senior level business and technical professionals looking for exciting startup opportunities, they can sign up here: [link].

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Lessons Learned: The lean startup

Startup Lessons Learned

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. How to listen to customers, and not just the loud.

Lean 168
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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

If you dont make predictions ahead of time, theres no way to call you on it. In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. How to listen to customers, and not just the loud.

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Or it could be that they are endlessly pecking through menus, totally confused about what to do next.