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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Instead, they’ll pick out parts that are relevant to them.

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When Should Technical Founders Become CEO?

Both Sides of the Table

Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ).

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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

He started Stackify to solve the biggest challenge he had as the CTO of VinSolutions, so Matt, thanks for joining me. I was that hired gun in some senses. Basically started as somebody of how do we take photos of cars and the pricing and descriptions of the cars, and put it all in one place, but then syndicate it. Absolutely.