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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

We chose to integrate our product closely with Pinterest, which was the talk of the town in the summer of 2012, and allow our users to do more with their carefully curated photos. Brazil, with a population of 200M and Mexico with 120M are now in our top 5 download countries. A tip from our dev team: don’t hard-code strings in your app.

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