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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

Brian Hal ligan and Dharmesh Shah, the two co-founders wrote that book. DMS: I’ve said for years now that marketing is creating content that will reach many people at once fails at using that exact same content to curate that content one buyer at a time. I wrote the forward to that book. I’ve … John Jantsch: (Cough).

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