Transcript of Sonic Branding and the New Rules of Marketing and PR
Duct Tape Marketing
SEPTEMBER 6, 2017
I removed the chapter on mobile marketing. And people say, well, gosh, people say mobile is so important. The reason I removed it is I don’t think mobile is one chapter out of 24 in a book about marketing. Mobile is ubiquitous so I interspersed the bits that were important about mobile throughout the book.
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