Customer Development Development Team Review Finland PR 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Startup Lessons Learned
APRIL 26, 2009
The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Its a key lean startup concept.
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