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Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Our goal in product development is to find the minimum feature set required to get early customers. What is customer development? Using AdWords to assess demand for your new online.

Customer Development 168
Customer Development Developer San Francisco Customer 168
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Lessons Learned: Product development leverage

Startup Lessons Learned

APRIL 26, 2009

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. It allowed me to assess the market demand for that offline product before I had the final product baked. Great post!

Product Development 88
Product Development Developer San Francisco Product 88
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