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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Sometime later, a guide would rattle off useful information, like the density of cars in the immediate vicinity, how that density compares to historical averages, the average mass and velocity of recent cars.

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Lean Startup at Scale

Startup Lessons Learned

But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. For that reason, it’s important to go with methods, like Lean Startup, that have proven results for the kind of problem that team is trying to address. Over a thousand people work here now.

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The Principles of Product Development Flow

Startup Lessons Learned

He shows how the actions of people inside traditional systems are motivated by their rational assessment of their own economics. Reinertsen does not speak about startups specifically - his book is meant to speak broadly to product development teams across industries and sectors.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

I explained it to people this way: agile lets you make the trade-offs visible to whole company, so that they can make informed choices. Most of the other processs changes - mandatory design reviews (prelimninary, critical, etc), - documenting all our procedures, and so on - were to support those two factors.