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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

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Lessons Learned: About the author

Startup Lessons Learned

(Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) He previously co-founded and served as Chief Technology Officer of IMVU. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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From Nothing To Something. How To Get There.

techcrunch.com

But as any programmer will tell you (I’m one), any lucrative contract or full time job you can get, especially these days, will usually leave you so burnt out by the end of the day that the last thing you will want to do is sit down and bang out more code. This happens a lot. Better still, write your own post :) Ron Amen.