SuperMac War Story 3: Customer Insight Is Everyone's Job « Steve Blank
Steve Blank
MARCH 20, 2009
Our first question was, did the total number of customers that had already bought products from our competitors and us represent a saturated market or the tip of the iceberg? In other words what was the Total Available Market (TAM) and how much of the market had been already served? First, I presented what I had learned.
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