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SuperMac War Story 3: Customer Insight Is Everyone's Job « Steve Blank

Steve Blank

Our first question was, did the total number of customers that had already bought products from our competitors and us represent a saturated market or the tip of the iceberg? In other words what was the Total Available Market (TAM) and how much of the market had been already served? First, I presented what I had learned.

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China – The Sleeper Awakens (Part 1 of 5)

Steve Blank

This was the China I grew up with – the one where private enterprise was a crime and marketing wasn’t a profession. Its Second Artillery Corps not only controls China’s ICBMs, but also its short range missiles pointed at Taiwan, Vietnam, Philippines, and U.S. China Customer Development Technology Venture Capital'

China 317
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China – The Sleeper Awakens (Part 1 of 5)

Steve Blank

This was the China I grew up with – the one where private enterprise was a crime and marketing wasn’t a profession. Its Second Artillery Corps not only controls China’s ICBMs, but also its short range missiles pointed at Taiwan, Vietnam, Philippines, and U.S. China Customer Development Technology Venture Capital'

China 209