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SuperMac War Story 3: Customer Insight Is Everyone's Job « Steve Blank

Steve Blank

Our first question was, did the total number of customers that had already bought products from our competitors and us represent a saturated market or the tip of the iceberg? In other words what was the Total Available Market (TAM) and how much of the market had been already served? First, I presented what I had learned.

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China – The Sleeper Awakens (Part 1 of 5)

Steve Blank

This was the China I grew up with – the one where private enterprise was a crime and marketing wasn’t a profession. The best analogy to describe the relationship of science and technology and the Chinese startup scene is to understand its parallels with the United States during the Cold War with the Soviet Union.

China 317
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China – The Sleeper Awakens (Part 1 of 5)

Steve Blank

This was the China I grew up with – the one where private enterprise was a crime and marketing wasn’t a profession. The best analogy to describe the relationship of science and technology and the Chinese startup scene is to understand its parallels with the United States during the Cold War with the Soviet Union.

China 209