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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. And over time, the development team may be able to start anticipating your needs. That frees up even more development resources, and so on.

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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

But I have a special sympathy for the "product manager" in a startup that is bringing a new product to a new market, and doing their work in large batches. I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, November 17, 2008 The four kinds of work, and how to get them done: part one Ive written before about some of the advantages startups have when they are very small, like the benefits of having a pathetically small number of customers. Talking to potential customers and competitors customers.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. Imagine you are crossing the street.