ConversionXL

MARCH 20, 2019

Demandbase cross-references its database to find companies that are a good fit. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing. That’s how account-based marketing got its name. Tools for IP-targeted ads: MRP ; Terminus. The tip of the cone is your initial lead.

Customer 98

Customer Marketing Channel Acquisition 98