Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems
www.chubbybrain.com
SEPTEMBER 28, 2011
11 – Pricing Issues. Pricing is one part science, 10 parts art. And a dark art according to a large number of startups which failed and who attributed product pricing that was too high or too low to make money. We so often see good ideas, without a good understanding of customer demand (reason number 2).
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