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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

John Jantsch: I am in Kansas City, Missouri. Another thing is the top of the funnel versus the bottom of the funnel, because the marketers tend to focus on the demand end, especially in the very beginning of the purchase funnel, and also building the brand awareness. So Pam, thanks for joining me. Pam Didner: My pleasure.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

.” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. He said that, “Bureaus don’t create demand, they manage demand.” Grant Baldwin: I would totally agree with that. I was like, “Whoa, whoa, whoa. How does that even work?”