Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. Steve Blanks 30 years of Silicon Valley startup advice. Order Here.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

YoungUpstarts

OCTOBER 10, 2012

Some of the most creative technology coming out of Silicon Valley is designed to do exactly that. Getting known through established locals is faster — as well as more affordable — than trying to get locals to know you through advertising, PR, big splash events, and other traditional marketing approaches.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

APRIL 30, 2009

The design was actually a negative drag on selling anything off a retail shelf. Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. Order Here.

Silicon Valley 203

Silicon Valley RSS California Customer Development 203

Steve Blank

AUGUST 27, 2009

Everyone was using a road map that was designed for a very different location, yet they are surprised when they end up lost. Engineering focuses on building the product; it designs the product, specifies the first release and hires a staff to build the product.

Silicon Valley 268

Silicon Valley Product Startup Product Development 268