Detroit Internet Lean PR 
techcocktail.com
OCTOBER 23, 2010
But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006.
techcrunch.com
OCTOBER 23, 2010
Here’s the rub: in consumer internet (and often enterprise), if your founding team doesn’t have the chops to get a prototype of your product out and in the hands of a blogger to test and write about, you might as well save yourself a lot of pain – you’re not going anywhere. I don’t know any developers. I need money for the servers.
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