Agile Marketing: How to Implement Scrum for Digital Marketing
ConversionXL
JUNE 13, 2017
Ensuring that the Product Backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on next. Ensuring the Development Team understands items in the Product Backlog to the level needed. The Development Team. This helps to de-silo marketing teams and get more work done.
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