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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Russia, with its 145M population has been providing 21 percent of our downloads ever since, and it is our second largest market after the US to date. A tip from our dev team: don’t hard-code strings in your app. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. It cost us exactly $0.

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