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Facebook Acquires Israel’s Snaptu For an Estimated $60-70 Million

VC Cafe

In 2010 not "very smart" feature phones - handsets that are dumber than smartphones - comprised over 75 percent of the mobile market. One of the differentiators of Snaptu, is that the company chose the feature-phone market as its core audience. The acquisition is supposed to close in a few weeks. source: [link].