Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast
Up and Running
NOVEMBER 13, 2015
But you can also start to differentiate yourself from your competition as you work your way down from TAM to SAM. The way that you differentiate them is by calling one your primary target market, you might have a secondary target market, and sometimes a tertiary. Is the rest of it social media and referral traffic?
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