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So You Want to Start a Cannabis Business: Advice for the Absolute Beginner

Up and Running

Over half of the United States already have legalized cannabis in some form—that’s 29 states plus the District of Columbia. Funding and differentiating your service or brand will definitely help. I can’t blame you—business is booming and there’s the potential to make huge profits as this sector continues to grow exponentially.

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Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

Up and Running

But you can also start to differentiate yourself from your competition as you work your way down from TAM to SAM. The way that you differentiate them is by calling one your primary target market, you might have a secondary target market, and sometimes a tertiary. Is the rest of it social media and referral traffic?