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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

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Behind Every Great Product

SVPG

Their code base had diverged and it was extremely slow and costly for Microsoft to be implementing Word separately for each platform: Windows, DOS and Mac. It also meant that there was great pressure to get the release out so they could start to gain the efficiencies of a single code base. In 1993, Word 6.0

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