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Account-Based Marketing Software & Tools

ConversionXL

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

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Time is the Enemy of All Deals

Both Sides of the Table

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. We ended up agreeing a term sheet for $16.5 million at a $15 million pre-money valuation.

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Startup Business Model Considerations

SoCal CTO

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

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Behind Every Great Product

SVPG

This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. Because she understood the potential for IP-based syndicated content technology, Alex started searching for new and useful ways to put this technology to use.

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