Steve Blank

MAY 28, 2009

Steve,&# he said, “you’re missing the most interesting part of vertical markets. I’ve heard investors ask about sustainable technical differentiation for companies that you put on the customer/market risk end of the scale. are much more differentiating than technology.

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Vertical Silicon Valley Marketing Customer 144

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196