Dilution Equity Fractional CTO Product Development 
Business Plan Blog
OCTOBER 4, 2013
If you have a technical background and you are focused on product development, consider a co-founder with a sales and marketing background that can focus on selling your world class product. Be sure to leave plenty of equity for investors. Having too many co-founders will only lead to your eventual dilution.
David Teten
OCTOBER 1, 2015
Not surprisingly, the list above also is ranked from least to most equity stake in an investment for the investor, relative to the cash they invest. How would one set up such a startup to eventually raise capital from outside VCs, who will be wary of ‘dead equity’ (i.e., equity that belongs to departed cofounders)? The cliffs?
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