Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make
YoungUpstarts
DECEMBER 1, 2013
Hoping that sales will get better or that conditions will improve is the wimp’s approach. The fact is, with planning as a comfort zone, you can easily replace the reality of execution with theoretical forecasting and ‘what-if’ modeling. Especially if your business is new, going out on a limb is the last thing you want to do.
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