How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size
abovethecrowd.com
JULY 10, 2014
For the market size, he states, “For my base case valuation, I’m going to assume that the primary market Uber is targeting is the global taxi and car-service market.” He then goes on to calculate a global estimate for the historical taxi and limousine market. Uber initially worked well primarily within the San Francisco city limits.
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