Distribution Initial Public Offering Lean Naming 
Steve Blank
MARCH 18, 2011
Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. The reward for doing so was a liquidity event via an Initial Public Offering. The IPO offering document became the playbook for startups.
online.wsj.com
SEPTEMBER 23, 2012
To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann.
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