New Rules for the New Internet Bubble
Steve Blank
MARCH 18, 2011
The reward for doing so was a liquidity event via an Initial Public Offering. Startups that win in the bubble will be those that get wide adoption (using freemium, viral growth, low costs, etc) and massive distribution (i.e. In the new bubble PR may be your new best friend, so invest in it. Wide Adoption.
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