Remove Dividend Remove Partner Remove PR Remove Revenue
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Transcript of Honest Startup Advice From Somebody Who’s Been Through It

Duct Tape Marketing

The rest will hopefully die because the partners don’t even have time to engage with 100 companies. Go for ads or PR or something else. Those have not paid dividends for very many companies at all. What’s the basic revenue play there? So I tell people to pick a marketing channel that they personally like.

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The Fallacy of Channels: Startups Beware

Both Sides of the Table

I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. Channel partners come in multiple flavors. Except that most of the these deals end up going in the PR waste bucket. Channel partners are no different. End of story.

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