Both Sides of the Table
JANUARY 26, 2013
Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.
Duct Tape Marketing
JULY 26, 2018
Go for ads or PR or something else. Those have not paid dividends for very many companies at all. What’s the basic revenue play there? People who are not interested in or passionate about or have some value they can just [inaudible 00:17:28] that they’re just not great at it. Many people can add value.
Both Sides of the Table
FEBRUARY 23, 2010
I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. Except that most of the these deals end up going in the PR waste bucket. Full Stop for you Brits.) It’s a perfect love story. Great inches eked out on tech blogs or industry rags.
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