The Fallacy of Channels: Startups Beware
Both Sides of the Table
FEBRUARY 23, 2010
I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. Except that most of the these deals end up going in the PR waste bucket. Full Stop for you Brits.) It’s a perfect love story. Great inches eked out on tech blogs or industry rags.
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