article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars. Most of our early-stage startup clients fit this description.

article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40