7 Reasons Smart Startups Establish 'Coopetition'
Startup Professionals Musings
SEPTEMBER 21, 2015
Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. There's an opportunity for follow-on sales to existing customers. These days, most large companies, such as IBM and Merck, rarely develop new products internally.
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