Remove eCommerce Remove PPC Remove SEM Remove Social Network
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Marin Software – Optimize your Search, Social & Display ads across channels and devices. WordStream – Service that manages PPC campaigns, but great info too. Further Reading.